Tonya Reiman - Trainer, Speaker, Coach and Consultant - Nonverbal Communication - Body Language - Your Body Speaks Louder than Your Voice

Session description: Communications professionals spend hours creating plans, honing messages and determining media. But many forget that body language or nonverbal communication makes up approximately 75 percent of all communication. Did you know that you can determine if people are lying by a subtle shift in their eyes? You can also learn if they are interested in you simply by noticing their pupils. Don't miss Tonya Reiman's first IABC event appearance. She will demonstrate the subtle skills of reading nonverbal communication and body language. During this session you will: 1) learn how to read body postures; 2) master effective ways to persuade others to your point of view; 3) learn to read what someone's face is saying; 4) identify the cues for lying and learn to read them quickly and easily; and 5) discover how to change your appearance to make others more interested in you.

Who is Tonya? A motivational and inspirational keynote speaker, Tonya Reiman is a consultant and corporate trainer based in New York . She has shared her body language analysis and communication knowledge with various newspapers, radio and television media such as Fox, Access Hollywood, EXTRA, Fast Money, Cosmopolitan, Life & Style, Time, Wall Street Journal and New York Times. She is also a regular weekly guest on The O'Reilly Factor.  Tonya's passion for body language began in her first year at Pace University when a psychology professor came nose to nose with her in order to demonstrate the significance of "personal space." Tonya graduated with a degree in general studies and began her decade-long independent study of nonverbal communications, reading everything within her reach to get where she is today. Prior to becoming a speaker, Tonya honed her training, communications and influence skills by enjoying a decade working with executives and staff in the financial industry and running a small business.

Matt Dieter - Blue Reef Digital - Simple Communication in a Complex World

Session Description: New communication channels, more complicated products and an overloaded audience create challenges for even the best communicators. Overcome our increasingly complex world with a return to basics. See how simple trumps complex and boost your communication effectiveness with a stripped-down, no-nonsense approach. Learn the power of a simple message, how to use potent visuals to create lasting impressions and how to break through the noise with old-fashioned passion.

Who is Matt?  Matt Dieter is a sales and marketing strategist, entrepreneur and public speaker. His consulting work includes stints with The Walt Disney Company, Toyota , Sallie Mae, Mattel and Sony Pictures Entertainment. Matt currently owns Blue Reef Creative, an award-winning digital media company.

Ed Cooley - Tampa International Airport - Now Boarding: Integrated Messaging for Large and Diverse Populations - Lessons From One of the Nation's Highest-Ranked Airports

Session Description: Imagine communicating with an ever-changing audience of 100,000 per day. Then, add in challenges of getting messages to government agencies, businesses, tenants and concession owners, and you'll come up with Ed Cooley's job. Learn how Ed and his team create integrated messaging for this diverse and challenging environment at the Tampa International Airport . Ed will share best practices and give you tips to build cohesive messaging in your organization.

Who is Ed? As senior director of operations and maintenance for Tampa International Airport, Ed is responsible for the overall operations and maintenance of the airport and the aviation authority's three general aviation airports. Ed has been employed by the Hillsborough County Aviation Authority since 1975 and has been in his current position since 2001.

Diane Brunet - Brunet Garcia - Wake Up and Smell the Café con Leche

Session Description: Are you prepared for the "latinization" of America? Do you know when to use English, Spanish or both in your communications? See how savvy practitioners can create communications programs that will resonate with bicultural, bilingual audiences. With Diane, examine the top 10 multicultural "dos and don'ts" and review a case study of a bilingual public service campaign.

Who is Diane? Diane is president of Brunet-Garcia Multicultural Advertising & Public Relations. She possesses more than 20 years experience in all facets of marketing, public relations and advertising. Since 2002, she has overseen the media relations and community outreach efforts to Florida 's 2.7 million Hispanics for the Florida Department of Transportation's "Click It or Ticket" campaign.

Rebecca Hart - Hart & Hart Partners - How to Use Smart Internal Communications to Fire-Up Volunteers and Those Who Work With Them

Session Description: Rebecca will offer tips to engage volunteers who work on boards or committees; present ideas and immediate action steps to sell your organization's opportunities to both current and potential volunteers; and share ways to advocate the benefits of working with volunteers to staff, management and others.

Who is Rebecca? Rebecca has experience in public relations and marketing for a broad spectrum of organizations, from Fortune 500 companies to nonprofits, from multinational corporations to small start-ups. She is also a co-founder of DataZone Research and Consulting Inc., a research business that specializes in panel research for strategic groups.

Mary Ann Ferguson - University of Florida - Following the Eye - How Digital Technology Can Help Measure Effective Communications

Session Description: How do you measure the effectiveness of variation in the design of internal communications using eye-tracking cameras and digital technology? Learn how to determine exactly what elements audiences are viewing, as well as how long they spend on a page or video screen. Also, learn how to determine when variables such as photo size and headline style affect how audiences move through pages, and how to build maps that track views of diverse demographic audiences.

Who is Mary Ann?  Mary Ann Ferguson is a professor and applied researcher in the College of Journalism and Communications at the University of Florida . Her research interests include corporate social responsibility, ethics and the use of new technologies in mass communication. She teaches mass communication and public relations research, and ethics and professional responsibility in public relations.

Stacy Wilson, ABC - Eloquor Consulting - Taking the Mystery Out of New Technology: A Practical Guide to Managing the Latest Wingdings

Session Description: We can't make up enough new words about new technology, such as social media, blogs, RSS, podcasts and wikis. Instead of new words, what we really need is an understanding of which technology is a good fit for our communication goals and what is the best way to manage these new technologies with the people we already have. Stacy will discuss specific management tactics for several key technologies and explore the roles and processes you need to know to successfully manage them. You'll learn why you should consider different technologies, how to pitch the benefits to senior leaders and staff, and how to structure key communication roles.

Who is Stacy? Stacy Wilson, ABC, is president of Eloquor Consulting Inc. in Lakewood , Colorado. With 20 years of communication experience, she consults on strategic employee communication and HR communication, intranet/portal strategy, management processes and usability, brand integration, change management and change communications, organizational development and culture evolution. Stacy previously held senior consulting positions with two international human capital consulting firms where she conducted business development and client project management. Prior to consulting, she was director of internal and executive communications for Sprint Corporation's 71,000 employees. Stacy is a past president of the Kansas City chapter of the International Association of Business Communicators, a past director for IABC District 5 and a past IABC International Board of Directors member. She is also accredited by IABC and currently serves as chairwoman of the 2008 IABC Southern Region Conference.

Joseph Hice, Jr. - University of Florida - Building the "Gator Nation" - Creating a Grassroots Brand at the University of Florida

Session Description: Learn how the University of Florida capitalized on a simple phrase -- "Go Gators" -- used by UF students, alumni, faculty and staff to create a marketing communications campaign that captures the spirit and passion of the university and every member of Gator Nation. You will get an overview of the creative process that led to the campaign and review how it was brought to life through public relations, marketing communications and advertising.

Who is Joe? Joe Hice, APR, is associate vice president of marketing and public relations for the University of Florida . He is responsible for marketing, advertising, public relations and employee communications activities at UF, and also directs the university's news bureau. Hice joined the university after a long career with some of the nation's most respected and well-known recreational product brands including Harley-Davidson, Segway, Sea-Doo Watercraft and others.

Dawna Stone - Her Sports Magazine - The Power of Positive Communication

Session Description: A positive approach to communication can ignite passions, arouse enthusiasm and energize entire organizations. See how a confident, inspired and optimistic communication style can create a winning environment and build a more profitable business. A few simple changes can turn anyone into a Power Communicator. Learn how to "power up" your communications by focusing on the positive, to use your energy and enthusiasm to captivate any audience and to communicate like a leader while boosting your career.

Who is Dawna? Dawna runs an award-winning national women's sports and fitness magazine, "Her Sports + Fitness," and hosts a weekly health and fitness radio show on Sirius satellite radio called "Health and Fitness Talk with Dawna Stone." She is also a public speaker who addresses a broad range of topics from healthy living to building self-esteem.

Joseph Michelli, Ph.D. - Joseph Michelli Consulting - The Starbucks Experience: Using Employee Engagement to Create the Ultimate Customer Experience and Loyalty

Session Description: What once was a service economy has now transformed into an experiential revolution. Learn strategies for achieving the ultimate customer experience by combining employee empowerment with a strategic view of operational precision. In this session, you'll discover how to generate employee retention and empowerment, create enviable customer loyalty and explore a world where "everything matters" and companies become "beloved."

Who is Joseph? Joseph A. Michelli, Ph.D., is an internationally sought-after speaker, organizational psychologist and business consultant who has been described as "catching what is right in the world and playfully sparking people and businesses to grow toward the extraordinary." In addition, Dr. Michelli writes best-selling books about enduring business principles.

Todd Hattori, ABC, Carol Barreyre, ABC and Bryan Marks, moderated by Julie Freeman, ABC, APR -IABC Leadership - A Real Connection: The Value of IABC in Your Career

Session Description: Join our panel of IABC leaders for a discussion on what this organization can mean to you. How does IABC help you advance your career? How can you apply what you've learned through IABC to your daily work life? How can IABC help if you're just starting in the field or if you've been there for many years? Our panel will share real-life success stories on the value of IABC membership and participation.

Who is Todd?  Todd Hattori, ABC, is the business manager for the Washington Department of Information Services' Technology Acquisition Services and the current IABC Chair.  For the past 16 years, Todd has developed a broad range of communication management skills by volunteering and working for a variety of non-profit organizations, government agencies, and private corporations.

Who is Julie? Julie Freeman, ABC, APR, is president of the International Association of Business Communicators (IABC). She has 25 years of experience in communication and nonprofit management and has helped organizations undergoing financial crises to recover and to rebuild their public images. Since becoming president of IABC in July 2001, Freeman has worked to improve the association's financial health and enhance the value of IABC membership.
Who is Carol? Carol Barreyre, ABC, specializes in integrating all aspects of clients' marketing communications activities - from planning to PR and events to issues - for companies including EDS, Microsoft and Texas Instruments. She currently serves as chairwoman for the Southern Region of IABC.  
Who is Bryan? Bryan Marks is the president of the Tampa Bay Chapter of IABC. He has more than 10 years experience working for advertising agencies and in various corporate marketing positions from the assistant level up to director (current). Bryan is chairman for the 2007 Southern Region Conference committee.

Cloreth Greene, ABC - Wild & Wonderful - Effective Leadership in Today's Global Environment: A Multicultural Perspective

Session Description: This session will be used to investigate the issue of leadership, specifically emphasizing what constitutes effective leadership. Cases of leadership styles will be cited to justify the importance of effective leadership to business success. A multicultural perspective will be applied to the discussion to establish the business imperative that professionals must be equipped to effectively manage cultural diversity if they wish to remain relevant in today's dynamic global environment.

Who is Cloreth? Cloreth S. Greene owns and operates Wild & Wonderful, a communications consultancy. A Jamaican, she is an IABC-accredited business communicator (ABC) and a certified facilitator. Cloreth is a columnist for Island Where magazine and enjoys outdoor activities, cooking and music.

Steve Gavatorta - Steve Gavatorta Group, Inc. - The Dynamic Communication Pro: Mastering the Strategy Behind Effective Communication

Session Description: Maximize your performance by effectively communicating with management, staff, peers and, most importantly, your customers. You'll learn how to discover your unique communication style, learn to read others' styles, quickly adapt your approach to enhance communications and cultivate stronger interpersonal relationships.

Who is Steve? Steve Gavatorta is founder and president of the Steve Gavatorta Group, which specializes in helping individuals and organizations identify, develop and exceed their performance goals. His approach is process driven and focuses on very practical, tailored and proven strategies that lead to "real-world" applications. He is a certified professional behavioral analyst (CPBA), certified professional values analyst (CPVA) and is accredited to coach and train for emotional intelligence (EQ).

*Note:  Registrants will benefit most from this limited attendance session by completing a communication assessment survey in advance. Individual, confidential results will be available at the session where registrants will learn how use those results to most effectively communicate with various constituents. A link to the assessment will be included in registrant's confirmation email.

Robb Gomez - Paradigm Learning, and Kurt Hines - Paradigm Learning - How to Effectively Communicate Organizational Change Using a Discovery Learning Approach

Session Description: As a business communicator, have you been charged with communicating a major organizational change to employees? Accomplishing this successfully requires the commitment and energy of all your employees. Often, employees and managers struggle with change. Helping them understand change can make all the difference in the success of your communication initiative. In this highly interactive and hands-on session, you will learn how using discovery learning techniques can help employees discover for themselves what drives change, how it progresses, what actions and behaviors lead to success, where they fit and how emotions help or hinder a change initiative.

Who is Robb? As Paradigm Learning's president, Robb Gomez is responsible for leading all company operations. Robb is a champion of the company's discovery learning approach. His broad experience with organizations like Coca-Cola, Motorola and John Deere makes him a strong client advocate who has a deep understanding of the training issues facing organizations today.

Kurt received his MBA from the University of Miami and has a BA degree in marketing from Western Michigan University. He enjoys any opportunity to travel internationally, and he stays active by running, biking and swimming.

Suzanne Salvo - Salvo Photography - Is it Real or is it Photoshop? Photo Ethics in The Real World

Session Description: Seeing is no longer believing. We live in a Photoshop world where pyramids can be moved to suit a layout and CEOs enjoy instant weight loss and wrinkle removal - until they get caught. The fallout from photo manipulation can be costly in terms of company brand, reputation and the bottom line. Discuss and learn about photo ethics in this new world.

Who is Suzanne? For the past 22 years, Suzanne Salvo and her husband/partner, Chris, have made their children quasi-orphans with exotic worldwide photo assignments, taking them to more than 55 different countries. Their clients are international companies such as Intel and ExxonMobil. Suzanne is a past IABC executive board member, conducts action-packed workshops on photo topics throughout North America and Europe and writes the "Visually Speaking" column for IABC's CWBulletin. She is a multiple IABC Gold Quill winner and the recipient of this year's IABC Chairman Award.

Ty Wood - Florida Baptist Convention - Names & Faces, Not Facts & Figures - Why Sharing Personal Stories Matters in Any Organization

Session Description: Personal stories are a powerful way to reinforce key values and present the human face of your organization. The experience-based tips and techniques presented in this session will help you find the story and storytellers in your organization, dig below the surface to find the "real" story, and develop scripts and stories for the eyes and the ears.

Who is Tyrus? Tyrus Wood Jr. has more than 30 years experience as a corporate storyteller and scriptwriter. His work has been recognized with more than two dozen awards for production quality. An IABC member since 1983, Ty is a 500 Club member.

Scott Cytron, ABC - Cytron & Company - Give Them What They Want: Writing To Your Audience

Session Description: How much do you really know about your readers? As a communications, PR or marketing professional, you need to get your point across in the most effective way, while keeping your audience's attention and influencing their decisions - regardless of whether the format is a feature article, news piece, memo or even an email message. Learn the why and how to make this happen, and discover 10 tips for success. You'll walk away with concrete examples you can bring back to your staff, customers and clients.

Who is Scott? Scott H. Cytron, ABC, is an accredited consultant specializing in public relations, marketing and communications activities for clients in accounting, medical, financial planning, collections and debt, and high-tech industries. His work is regularly published in many vertical industry publications. Scott has served IABC in a number of leadership positions at the local, district and international level for more than 25 years. He is secretary/treasurer of the international executive board with a director-at-large term expiring in 2008, past director of IABC/Southern Region and past director of Portfolios for the Accreditation Council. He was president of the Dallas chapter in 2000.

Mark Wiskup - Mark Wiskup Communications - Stop Talking, Start Communicating

Session Description: Some people have the ability to start a conversation and immediately draw people in, while others -- perhaps even those with more valuable things to say -- get pushed to the side, seemingly ignored. In this practical and entertaining session, Mark will give you the tools -- and confidence -- you need to take charge of any conversation, meeting or networking encounter. Attendees will learn how to make themselves instantly memorable by skillfully communicating ideas that hold people's attention.

Who is Mark? Mark Wiskup is a communication skills coach who teaches international audiences how to build instant connections by telling their own unique stories with speed, power, and impact. Mark challenges audiences with intense, practical and fun keynotes that give participants instant take-home value and new skills.

John Korinek, Ph.D. and Deborah Anderson - PartnerComm Communication Agency - Innovative Ways to Communicate Information

Session Description: Companies and organizations today face a wide range of challenges when it comes to communicating information to employees. They're competing for attention with an ever-growing number of other sources, they're working with tight budgets and resources, they're trying to understand how best to apply new technologies and they're presented with a variety of communication preferences of different demographic groups. In this session, attendees will learn about the business case for going beyond more traditional methods of communication, how new media tools are being applied in the workplace and about case studies from several Fortune 500 companies that show innovative ways to get people's attention and promote awareness, understanding, acceptance and support.

Who is John? John helps improve organizational effectiveness through research, change management, strategic communication planning, performance management and training. Before joining PartnerComm, John was a principal with William M. Mercer Inc. and a professor at Baylor University and the University of Hawaii .
Who is Deborah? Deborah has worked as a corporate communications expert, independent consultant, journalist and public relations manager developing and executing communication strategies that support organizational objectives. She has managed employee communication functions for several companies and counseled leaders on communication issues.

Rear Admiral (Ret.) T. McCreary - Director, Strategic Communication; U.S. Special Operations Command - MacDill Air Force Base - Creating an Engaging Communications Strategy: Lessons from the Military and More

Session Description: With all the messages and potential vehicles available to communicators today, effectively and consistently engaging employees in a meaningful way can seem overwhelming. How do communicators find the proper balance between new technology and delivery methods versus simple, face-to-face communication? In this session, you will learn about the case for leveraging engagement at all levels of corporate leadership to ensure an understanding of the enterprise mission, vision and values; discuss how communicating to internal audiences must be planned strategically yet tactically executed; and how successful internal communication is a foundation for successful external communication.

Who is Rear Admiral (Ret.) McCreary? A 1978 graduate of Northern Kentucky University, McCreary began his naval career as a surface warfare officer in the Pacific fleet. During his career, he served in a number of public affairs officer positions, culminating in his promotion to rear admiral and becoming the Navy's chief of information, responsible for Navy public affairs globally. Retired Rear Admiral T. L. McCreary currently serves as the director of strategic communication for the U.S. Special Operations Command in Tampa.

Kristine Belisle - Belisle Consulting - The Media - Friend or Foe?

Session Description: Working in a politically charged environment or crisis situation like a war zone can lead to strained relationships with the media. Learn how to overcome obstacles and build a positive relationship with this critical audience. Attendees will learn tips for winning over the media, gain insight into navigating crises and discover how to engage in win-win media relations.

Who is Kristine? Kristine Belisle is president and CEO of Belisle Consulting, a full-service communications firm. Her career spans the private and nonprofit sectors. Most recently, she worked for the federal government, where she executed media relations and served as principal spokeswoman for the Special Inspector General for Iraq Reconstruction.

Leo Bottary - Hill & Knowlton - Managing Your Reputation in a World Where Everyone Gets a Comment

Session Description: Reputation Institute says that companies with the best corporate reputations outperform all others in terms of market share and share value. While that may be true, building and maintaining one's reputation has never been more challenging in a world of 24/7 news, bloggers and enterprise social networks. Attend this session and explore what you can do as a communication professional to help meet that challenge and properly counsel your CEO.

Who is Leo?  Leo is a senior vice president at Hill & Knowlton and serves on its crisis management specialty group. From 1995 to 2000, Leo owned Bottary & Partners Public Relations, a firm described by national PR trades as a "regional powerhouse" and "new media pioneer."

Jeff Herrington - Jeff Herrington Communications - Ten Online Content No-Nos

Session Description: Sure, your online presence is "hip" and "cool" and "animated." But is it also one of millions out there that fails to appreciate important online content approaches that increase click-throughs, speeds users getting to the information they want and stimulates them to come back for more? This session will help you learn some of the most common mistakes even top web sites make with content, the simple solutions for avoiding such errors and web sites that understand how 21st century readers want information online (and those that don't).

Who is Jeff?  Jeff has traveled to more than 45 countries on five continents, writing articles for the corporate publications of IBM, AT&T, Mobil Oil, Baxter Healthcare and Whirlpool, among scores of other organizations. His international perspective gives his clients results in editorial content that resonate with people from multiple cultures. Over the past 18 years, thousands of corporate communicators from Manhattan (USA) to Montreal ( Canada ) to Melbourne ( Australia ) have attended his writing and publication editing workshops. His expertise is woven from the best practices of communicators from all over the world and his insight extends to the web. As a result of working with some of the world's most well-known companies and utilities, Jeff understands the big picture of the World Wide Web as a communications vehicle, not just someone who knows bits, bytes, hits and hyperlinks.

Pam Gaylor - TruePresence - Delivering Killer Online Content to Get 'Em and Keep 'Em Coming Back

Session Description: Get an introduction to the fundamentals of online marketing, including search marketing, effective web sites and email marketing. Learn how to find prospective customers online, get those prospects to become customers and keep them loyal to your company or organization.

Who is Pam?  Pam Gaylor is the owner of the local TruePresence office, a national internet marketing company. She oversees the business development and project management for her clients' online presence, providing search optimization, affiliate marketing, web design, ecommerce sites and email marketing.

Robin McCasland - Buck Consultants - What's Your Thang?