|
Thursday, October 18 |
|
8:00 - 5:00
pm |
ABC
Accreditation Exam
For
information about the
Accreditation Exam, please
contact Susie McMichael, ABC
at sm_iabc@yahoo.com |
|
6:00 - 7:00 pm |
Silver Quill Cocktail Reception
(recommended attire:
business casual / conference
dress) |
|
7:00 - 9:00 pm |
Silver Quill Awards and Recognition Program |
|
Friday, October 19 |
|
7:30 - 8:30 am |
Continental Breakfast |
|
8:30 - 9:45 am |
Keynote:
Non-Verbal
Communication - Body
Language - Your Body Speaks
Louder Than Your Voice (more
info)
Tonya
Reiman
- Trainer,
Speaker, Coach and
Consultant |
CLS |
|
10:00 - 11:00 am |
F1 Breakout Sessions |
| 10:00 - 11:00 am |
Simple
Communication in a Complex World
(more info)
Matt Dieter - Blue Reef Digital |
MB |
| 10:00 - 11:00 am |
Now Boarding: Integrated Messaging for Large and Diverse Populations - Lessons from One of the Nation's Highest-Ranked Airports
(more info)
Ed Cooley
- Tampa International Airport |
CLS |
| 10:00 - 11:00 am |
Wake Up and Smell The Café con Leche (more
info)
Diane Brunet - Brunet Garcia |
MB |
| 10:00 - 11:00 am |
How to Use Smart Internal Communications to Fire Up Volunteers and Those Who Work with Them
(more
info) (download
presentation)
Rebecca Hart - Hart & Hart Partners |
IC |
|
11:00 - 11:15 am |
BREAK |
|
11:15 am - 12:15 pm |
F2 Breakout Sessions |
| 11:15 - 12:15 pm |
Following the Eye -
How Digital Technology Can Help Measure Effective Communications
(more info)
Mary Ann Ferguson - University of Florida |
IC |
| 11:15
- 12:15 pm |
The
Kids Are All Right, Are You?
Embracing Social Networks and
Video Sharing Sites to Improve
Your Communications (more
info)
Michael
Sebastian - MyRagan
|
PR
|
| 11:15 - 12:15 pm |
Taking the Mystery Out of New Technology: A Practical Guide to Managing the Latest Wingdings
(more info)
Stacy Wilson, ABC - Eloquor Consulting |
CLS |
| 11:15 - 12:15 pm |
Building the "Gator Nation"
- Creating a Grassroots Brand at the University of Florida
(more info) (download
presentation)
Joseph Hice, Jr. - University of Florida |
MB |
| 11:15 - 12:15 pm |
The Power of Positive Communication
(more info)
Dawna Stone -
Her Sports
Magazine |
CLS |
|
12:30 - 2:00 pm |
Keynote and Lunch: The Starbucks Experience: Using Employee Engagement to Create the Ultimate Customer Experience and Loyalty
(more info)
Joseph Michelli Ph.D. (includes book signing) - Joseph Michelli Consulting |
CLS |
|
2:15 - 3:45/4:30 pm |
F3 Extended Breakout Sessions (if selecting an F3 extended session, do not select sessions F4 or F5) |
| 2:15 - 3:45 pm |
How to Effectively Communicate Organizational Change Using a Discovery Learning Approach
(more info) (download
presentation)
Robb Gomez - Paradigm Learning |
IC |
| 2:15 - 4:30 pm |
The Dynamic Communication Pro: Mastering the Strategy Behind Effective Communication
(more info) (download
presentation)
Steve Gavatorta - Steve Gavatorta Group, Inc.
*Note:
Registrants will benefit
most from this limited
attendance session by completing
a communication assessment
survey in advance. Individual,
confidential results will be
available at the session where
registrants will learn how use
those results to most
effectively communicate with
various constituents. A link to the assessment
will be included in registrant's confirmation
email. |
CLS |
|
2:15 - 3:15 pm
|
F4 Breakout Sessions (if selecting an F4 session, also select an F5 session)
|
|
2:15 - 3:15 pm |
A Real Connection - The Value of IABC in Your Career
(more info)
Julie Freeman, ABC, APR;
Todd Hattori, ABC; Carol
Barreyre, ABC; and Bryan Marks |
CLS |
|
2:15 - 3:15 pm |
Effective Leadership in Today's Global Environment - A Multicultural Perspective
(more info)
Cloreth Greene, ABC - Wild & Wonderful |
CLS |
|
3:30 - 4:30 pm |
F5 Breakout Sessions (if selecting an F5 session, also select an F4 session)
|
|
3:30 - 4:30 pm |
Is It Real or Is It Photoshop? Photo Ethics in the Real World
(more info) (download
presentation)
Suzanne Salvo - Salvo Photography |
MB |
|
3:30 - 4:30 pm |
Names & Faces, Not Facts & Figures - Why Sharing Personal Stories Matters in Any Organization
(more info) (download
presentation)
Ty Wood - Florida Baptist Convention |
PR |
|
4:30 - 4:45 pm |
BREAK |
|
4:45 - 5:45 pm |
F6 Breakout Sessions |
| 4:45 - 5:45 pm |
Give Them What They Want: Writing to Your Audience
(more info) (download
presentation)
Scott Cytron, ABC - Cytron & Company |
PR |
| 4:45 - 5:45 pm |
Stop Talking, Start Communicating
(more info)
Mark Wiskup - Mark Wiskup Communications |
CLS |
| 4:45 - 5:45 pm |
Innovative Ways to Communicate Information
(more info) (download
presentation)
John
Korinek, Ph.D. and Deborah Anderson - PartnerComm Communication Agency |
IC |
| 4:45 - 5:45 pm |
How
to Grow Your Business (or
Your Client's Business)
Faster Using Effective
Visibility
Thomas
Hall - Tucker/Hall, Inc. |
PR |
| 4:45 - 5:45 pm |
Creating an Engaging Communications Strategy - Lessons from the Military
(more info)
Rear Admiral (Ret.) T. McCreary - Director, Strategic Communication;
U.S. Special Operations Command |
IC |
|
6:15 pm |
Optional: Discover Tampa Bay Dine-Around (Transportation Provided) |
|
Saturday, October 20 |
|
7:30 - 8:30 am |
Continental Breakfast |
|
8:30 - 9:45 am |
Keynote:
The Media - Friend or Foe?
(more
info)
Kristine Belisle
- Belisle Consulting
|
PR |
|
9:45 - 10:00 am |
BREAK |
|
10:00 - 11:00 am |
Breakout Sessions S1 |
| 10:00 - 11:00 am |
Managing Your Reputation in a World Where Everyone Gets a Comment
(more info)
Leo Bottary - Hill & Knowlton |
PR |
| 10:00 - 11:00 am |
Ten Online Content No-Nos
(more info)
Jeff Herrington - Jeff Herrington Communications |
MB |
| 10:00 - 11:00 am |
Delivering Killer Online Content to Get 'Em and Keep 'Em Coming Back
(more info)
Pam Gaylor - TruePresence |
MB |
| 10:00 - 11:00 am |
What's Your Thang?
(more info)
Robin McCasland - Buck Consultants |
CLS |
| 10:00 - 11:00 am |
From
"Monologue to
Dialogue" - Leveraging
Technology To Engage a More
Sophisticated and Discerning
Employee (more info) (download
presentation)
Steven
Green - Pollstream
Communications |
IC |
|
11:00 - 11:15 am |
BREAK |
|
11:15 am - 12:15 pm |
Breakout Sessions S2 |
| 11:15 - 12:15 pm |
You Want Me to Do WHAT? Communications during Change and Transition
(more info) (download
presentation)
Jana Ertrachter
- Ertrachter Group |
IC |
| 11:15 - 12:15 pm |
Know and Grow Your Business - Developing a Successful Pipeline
(more info)
Johna Burke
- BurrellesLuce |
MB |
| 11:15 - 12:15 pm |
Communicating in the Age of Trial by Media
(more info)
R. Carter Langston, ABC - Targeted Communications Solutions |
PR |
| 11:15 - 12:15 pm |
The ABCs of Earning Your ABC (IABC's "Accredited Business Communicator" Professional Certification)
(more info)
Susie McMichael, ABC - IABC accreditation
and Todd Hattori, ABC - IABC
Chair |
CLS |
|
12:30 - 1:45 pm |
Keynote and Lunch: Preparing to Communicate During Times of Crisis - What's the Latest Thinking?
(more info)
Harry Costello - Hill & Knowlton |
PR |
|
2:00 - 9:00 pm |
Optional: Discover Tampa Stay-n-Plays: Busch Gardens or Clearwater Beach
(Transportation Provided) |
|
Sunday/Monday, October 21-22 |
|
Optional: 5- or 7-day Carnival Cruises (IABC negotiated rates available when booked directly with partner travel agent - see Stay-n-Plays) |
|
Conference Attire |
| We want you to be comfortable and have fun while in Tampa, so conference attire is business casual. Because conference room temperatures vary, we recommend you bring a sweater or light jacket to all sessions and meal functions. Average outdoor temperatures in Tampa during October range from evening lows in the 60s to daytime highs in the mid-80s. |
| Conference Name Badges and Event Tickets |
|
Conference name badges will be issued for each registrant and must be worn for admittance to all IABC Tampa Bay/Southern Region Conference functions (switching or altering badges is prohibited). Tickets to key events will be distributed at on-site registration and collected prior to each event function, i.e., Silver Quill, breakfast keynotes, and lunch keynotes. |
